Our Investing Approach

EXPERIENCE AND WISDOM: Through a disciplined process of listening, analyzing, implementing and monitoring, we work with you to create a plan designed to help you pursue your unique financial vision. It all begins with a conversation. First we gather essential information (Step 1) about everything from your current assets and income to your specific financial objectives. Then we discuss your current situation, your financial goals and your vision for the future.

GUIDANCE: Next, we identify realistic expectations for investment returns suited to your risk tolerance. Then we create a plan (Step 2) recommending possible strategies to help you with your financial objectives and ultimately striving to assist you pursue your financial goals. This will be your guide for future actions and your source for benchmarks against which to monitor your progress and performance.

EFFICIENCY: Using the strategies presented in your plan, we will implement the solutions decided upon (Step 3). This may seem like the end of the process, but it’s only the beginning.

SERVICE: We then monitor your portfolio periodically and report on portfolio performance. We are also continually looking for opportunities to enhance your plan. We will aim to meet/talk at least once a year to discuss your progress, explore new ideas and make any necessary adjustments (Step 4).

CONFIDENCE: We provide all of this plus our promise to deliver a personalized service. We want your business, we appreciate the opportunity and trust that you place with us, and we strive to earn it every day!

Do keep in mind that all investing involves risk including loss of principal.  No strategy assures success or protects against loss.

What is Asset Allocation?

In one sense, asset allocation1 is quite simple. Invest in a mix of assets that have distinct characteristics and that respond differently to economic cycles, with a goal to minimize your portfolio’s overall volatility. Of course, there’s much more to it.

Asset Allocation​

Asset allocation seeks to maximize the performance of your investment portfolio using diversification and disciplined investing. However, using an asset allocation methodology does not guarantee greater, or more consistent returns, or against loss; rather it is a method used to manage risk.  Your investment objectives, time horizon and risk tolerance will drive your asset allocation and help you determine the right balance for you.  

Investments in foreign securities may be affected by currency fluctuations, differences in accounting standards and/or political instability.  These risks are more significant in emerging markets.  No strategy or theory can provide any certainly that any investment will be profitable or successful in achieving an investors investment objectives.  You may be able to gain over long periods of time if you can increase your level of investment returns without incurring undue risk. The power of compounding may make this possible.

To illustrate the impact of improving your average annual return by only 2% over a long period of time, look at how a portfolio of $50,000 grows over various time periods at 4%, 6% and 8% annual expected rates of return.

By maximizing your return for the level of risk you are comfortable with, you may be able to increase your retirement nest egg.

Asset Allocation Explained

In one sense, asset allocation1 is quite simple. Invest in a mix of assets that have distinct characteristics and that respond differently to economic cycles, with a goal to minimize your portfolio’s overall volatility. Of course, there’s much more to it.

What seems like common sense today is based on a Nobel Prize-winning theory developed by Harry Markowitz over half a century ago. Dr. Markowitz published his landmark paper, ‘Portfolio Selection,’ in the Journal of Finance in 1952. Its publication marked the start of modern portfolio theory2.

Markowitz quantified risk for the first time by using a range of possible returns based on the variability of previous returns. He focused on the choice investors face between expected return and performance variance also known as standard deviation. This is based on the understanding that, generally, the higher the potential reward, the higher the risk of an investment.

Markowitz also shifted focus from the analysis of individual investments to the statistical relationships among the securities within an entire portfolio. He demonstrated how overall portfolio risk was affected, not just by the individual volatility of different assets, but also on the opposite movement of all assets. By selecting assets that had little correlation (one asset would rise while the other fell), Markowitz demonstrated how stocks that were risky individually could have their risk reduced within an efficient portfolio.

Markowitz’s efficient portfolio isn’t easy to understand, especially in its full, detailed use of algorithms. But it is important and, with the help of computerized models, not hard to apply.

How important is asset allocation? Studies by Lipper have found that more than 90% of the variation in a portfolio’s returns is determined by how the portfolio’s assets are allocated among major asset classes: stocks, bonds and cash. Market timing and the selection of individual securities are not nearly as critical.

1 Asset allocation seeks to maximize the performance of your investment portfolio using diversification and disciplined investing.  However, using an asset allocation methodology does not guarantee greater, or more consistent returns, or against loss; rather it is a method used to manage risk.  your investment objectives, time horizon and risk tolerance will drive your asset allocation and help you determine the right balance for you.

2 Modern Portfolio Theory: Investors should keep in mind that there is no certainty that any investment or strategy will be profitable or successful in achieving investment objectives.

Asset allocation does not ensure a profit or protect against a loss.

Source: Lipper

SARAH SBRAGIA​

Sarah has been working at Southwest Investment Advisors since October of 2017.

Hers is the first friendly face you will encounter when visiting the office.

Sarah’s responsibilities include assisting clients with online access, processing account documents, scheduling meetings and assisting in all aspects of client services.

When she is not working here you may find Sarah on the shooting range serving as an assistant instructor and safety coach.

She has two children, son Zach is a graduate of the University of Arizona and daughter Paige who will graduate in 2019.

KATAYA PLETT​

Kataya has been with Southwest Investment Advisors since January of 2017.

She assists Alix with portfolio construction, rebalancing, and trading.

Kataya also plans our company’s client appreciation events and assists with the company website.

In her free time Kataya enjoys spending time with her family and her dog, traveling to new places, and getting involved with local events.

LACEY ROGERS​

Lacey has been with Southwest Investment Advisors since 2007 and has been the Operations Manager since 2012.

Her primary duties are assisting clients, assisting Advisors, processing paperwork, and working with our back office at LPL Financial.

When she’s not working she enjoys riding horses and spending time with her husband, Dustin, her two small children, and her dogs, Tebow and Ellie.

Lacey and her family really enjoy traveling, spending time outdoors, and watching her dad, Robert Wright, play the banjo.

ROBERT SCHANNEP​

Robert has been an Advisor since 2012 following in the footsteps of both his father and grandfather. He holds a Bachelor’s Degree in English Literature and graduated Summa cum Laude from BIOLA. After working several years in Social Services Robert has a distinct perspective when helping people create and manage their financial goals.

When Robert is not working, life is all about family. Along with his lovely wife, Robin, four beautiful children and their dog, he enjoys traveling in the family bus, which is always an adventure. He enjoys meditating, praying, journaling and plays the guitar daily to maintain his sanity!

Meet with Robert:

Licensing and Regulatory​:

Licenses: Series 7, Series 63, Series 31 held through LPL Financial and the Series 66 is held through LPL Financial and Southwest Investment Advisors

ROB WRIGHT​

Rob is an original co-founder, has been in the industry since 1994. He has degrees in English and Liberal Studies as well as a Teaching Certificate from California State San Bernardino.

Before becoming a Financial Advisor, Rob was a member of the New Christy Minstrels and he continues to perform with his banjos and other stringed instruments in concert as a member of the Wildcat Jazz Band throughout North America and as a guest artist with local symphonies and at various music festivals. Rob and his wife, Linda have one daughter and two grandchildren.

Rob has since retired and no longer has duties at Southwest Investment Advisors, Inc.

BART SCHANNEP

Original co-founder, Bart has worked as an Investment Advisor since 1983.  He was with Dean Witter/Morgan Stanley for fifteen years, serving as Branch Manager during the final four years, before moving to Piper Jaffray as Branch Manager for an additional three-and-a-half years before co-founding Southwest Investment Advisors.

In 2008, Bart become one of the first 200 professionals obtaining the industry’s newest designation, the Certified Wealth Strategist® designation, and administered by Cannon Financial Institute.

In May, 2010 Bart was selected for the distinction of Outstanding Advisor of the Year by Registered Rep Magazine, one of 10 financial advisors selected by the editors for 2010. From hundreds of nominees, the winning advisors have demonstrated both business success and leadership in serving as guides to other financial advisors and as active participants in community activities.

He is active in his church and served as President of the Board for Gospel Rescue Mission of Tucson from 2007 – 2010 and 2015 – 2018.  Bart also has served on the Board of Adjustments for the town of Oro Valley from 2002 – 2008.  Bart and his wife Marcella have three grown children and several grandchildren. Together they enjoy wine tasting, scuba diving, and travel.

Bart has since retired and has no responsibilities at Southwest Investment Advisors, Inc.

RICK ZICH

Rick is in charge of the managerial duties at Southwest Investment Advisors.  As a Financial Advisor, he meets with new and existing clients and helps with problem solving.

He has a Bachelors of Science in Business and Marketing from Purdue University and an MBA from the University of Phoenix. His past 20 years of business experience includes roles of Controller, CFO, and President of consumer goods companies with double digit growth for over a decade.  He and his wife own a local jewelry boutique, Trinity Diamonds.

Outside of the office, Rick enjoys keeping up with the latest in tech news, scuba diving, hiking, playing the electric bass guitar (well, trying to), and keeping the dogs happy with long walks.

Meet with Rick:

ALIX KUSLER

Alix’s primary roles in the team are portfolio management and client contact. She focuses on building and maintaining client relationships and reviewing and constructing portfolios that reflect clients’ individual goals.

Alix holds a BS in Business Administration from Pepperdine University, where she studied both in Malibu, California and Florence, Italy. She started with Southwest Investments in 2009 on the operational side of the business and has built her way to the sales side.

In 2014 Alix obtained one of the industry’s newest designations, the Certified Wealth Strategist® designation, administered by Cannon Financial Institute.

When she’s not in the office, Alix enjoys traveling and exercising with her husband Phil, singing at the Vineyard Christian Community, and meeting up for tea or a cold brew. She has a wonderful family and close group of friends and is excited to be a part of the team here at Southwest Investment Advisors.

Meet with Alix: